Prego is an engineering company run by Natalia Rosa and her husband, Pedro Rosa. They offer services such as construction management and administration, issuing reports, and assisting with the financing process for construction projects.

Their greatest differentiator is their high level of customer service excellence, characterized by cordiality and kindness, attention to the smallest details, and delivering more than the client expects with a hassle-free and easy construction process.

Prego's core values are cordiality, ease, speed, kindness, and attention to detail. These concepts need to be represented in the visual identity. To achieve this, it was necessary to understand the target audience and the brand persona.