Zuri Bank is a digital bank that offers numerous benefits to its users.

The company's focus is on making technology work in favor of the user with transparency, security, and agility. The company's mission is to ensure that users can trust their assets and have them insured.

During the briefing phase, it was possible to identify the client's need to visually represent the aspects that differentiate Zuri from other digital banks and fintechs. To do this, it was first necessary to understand the company's target audience and how this persona can benefit from having an account with Zuri.